20 Finalists. 5 Judges 
in cash prizes and one-year HOVARLAY Pro subscriptions for all 20 finalists
300+
Total Entries Submitted
Oleh-oleh packaging designs, each with a working AR experience built on HOVARLAY without code.
42
Universities and Polytechnics
Universities and polytechnics whose students entered NPEA 2026.
10
Provinces Across Indonesia
From Riau in Sumatra to South Sulawesi, across five islands.
Ashley Hermawan
Universitas Katolik Parahyangan
Postcard From Bali - Balinese Milk Tart
An Oleh-Oleh Gift Box Rooted In Bali
Inspired by nostalgic vintage postcards, the packaging transforms Balinese Milk Tart into more than a souvenir. By scanning the packaging, visitors can explore Bali’s culture, scenery, and the story behind the product through an interactive AR experience.
Olivia Aditya
Universitas Multimedia Nusantara
Kemplang Udang Bangka
An Oleh-Oleh Gift Box Rooted In Bangka Belitung
Kemplang Udang Bangka was the only entry to win twice. A traditional snack from Bangka Belitung, kemplang udang is made from shrimp and tapioca, then fried or grilled to create a savoury, crispy cracker that brings the flavours of the region to every bite.
Nurrahmah Kansa Aradhana
Institut Kesenian Jakarta
CritaPia
An Oleh-Oleh Gift Box Rooted In Yogyakarta
Inspired by the cultural journey behind Bakpia Jogja, the packaging brings together Indonesian and Chinese visual influences to tell the story of two cultures that have shaped one another. Through illustration, storytelling, and an interactive augmented reality experience, it invites consumers to discover the history, harmony, and cultural diversity behind every bakpia.
The Top 20 Finalists
Every finalist below designed an oleh-oleh gift box rooted in a real place in Indonesia, and built a working augmented reality experience on HOVARLAY that opens when the packaging is scanned. Each of the 20 finalists received a one-year HOVARLAY Pro subscription.
Rafi Yahya Mubaroka
Si Nyeblak
Prima Megah Zaputra
Ndog Asin Asline Sing Brebes
Haikal Bintang Putranto
Pie Susu Bali
Arifin
Jajanan Arem-Arem
Fadhlan Yasid Zulfa
Sale Pisang Kemanisan di Setiap Perjalanan
Luki Lukmanul Hakim
MOKU Kuningan Fermented Sweet Rice
Putri Aulia
Lungsuri
M. Luthfi Abdul Aziz
Tape Mbokde
Salma Haaniyah El Aliyyah
Kemasan Ikan Bilih Kering dari Alam Takambang
Rima Amelia
CARAMILK
Nawang Novanti Listyaningsih
Teh Tubruk Yogyakarta Perfume Packaging
Nanda Zawa Gina Vebriana
Wingko Babat Nusantara
Dea Widiyanti
Nagasari
Livia Amabel
Dewata Pie Susu Bali
Masayu Cheryl Aurelia
Mbak Pia
Nurul Hasanah
Caramilk Edisi Valentine
Alesshafa Pearla Dliya Octopu
Kopi Kintamani
An International Panel For Packaging, Brand and AR Excellence
An international panel of packaging designers, brand strategists, AR practitioners, and creative economy leaders.
Every entry is judged anonymously. Judges do not see student names, universities or personal identifiers during scoring. Scores are aggregated and moderated before final rankings.
Partners & Supporters
The Nusantara Packaging Experience Awards is organised by HOVARLAY Pte. Ltd. NPEA 2026 was supported by:
See every university and polytechnic that took part on the universities page.
Built For Meaningful Connections
NPEA 2026 united brands, packaging companies, educators, and creative partners to support Indonesia’s next generation of designers. Building on these partnerships, NPEA 2027 welcomes new organisations that share the same commitment to emerging creative talent.
As we move into NPEA 2027, we are building on these relationships while welcoming new organisations that share the same values.
“We work with a select group of partners whose long-term brand and innovation goals align with what NPEA represents.”
Kimming Yap, Co-Founder, HOVARLAY
- Partnerships are tailored, not tiered, no packages, only conversations.
- Each partnership is structured around genuine alignment, not inventory.
- Partners gain meaningful proximity to Indonesia’s most credible student design platform.
- The right partnership creates signal for your brand, talent pipeline, and industry position.
Tell us about your interest
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Frequently Asked Questions
What is the Nusantara Packaging Experience Awards?
NPEA is Indonesia’s national student competition for AR packaging design, organised each year by HOVARLAY. Students design an oleh-oleh gift box rooted in a real Indonesian place, then build an augmented reality experience that opens when the packaging is scanned. The first edition ran in 2026, drew 300+ entries from students at 42 universities and polytechnics across 10 provinces, and closed with an award ceremony at the Indonesia Retail Summit & Expo in Jakarta.
Who runs NPEA?
NPEA is organised by HOVARLAY Pte. Ltd., a Singapore-incorporated experience technology company working across Singapore and Indonesia. Each edition is supported by sponsors and partner universities. Jurors serve in a personal capacity and do not represent their organisations.
When and where was the NPEA 2026 award ceremony?
The ceremony was held on 27 August 2026 on the Exhibitor Stage of the Indonesia Retail Summit & Expo at Swissôtel Jakarta PIK Avenue, Jakarta. See the photos and highlights.
How are entries judged?
Every entry is judged anonymously by an international jury. Student names and universities are removed before jurors see any submission, so work is assessed on its own merit whichever institution it came from. Entries are scored against five published criteria: visual design and shelf impact 25 percent, cultural storytelling and concept 25 percent, AR experience quality and value 25 percent, phygital integration 15 percent, and brief compliance and execution 10 percent. The 2026 jury was Ariana Susanti of the Indonesian Packaging Federation, Faddy Ravydera of SUKA STUDIO, Muhammad Imaduddin of DEIO and ADGI, William Berlian of Waykambas Branding, and Yulia Saksen of Creativeans. Meet the judges.
What do students win?
The 2026 prize pool was IDR 80 million: IDR 32 million in cash across a grand prize, second and third place, three category awards, a People’s Choice award and four jury commendations, plus a one-year HOVARLAY Pro subscription for each of the 20 finalists. All prizes have been paid. Prizes for each edition are published when entries open.
Who can enter NPEA?
Any student currently enrolled at a university or polytechnic in Indonesia, on any programme, not only design students. Entry is free, submissions may be in Bahasa Indonesia or English, and each participant submits one entry.
When does NPEA 2027 open?
The second edition is in planning and dates are not yet confirmed. Use the form on this page to register your interest and we will email you as soon as entries open.
Do I need AR or coding experience to enter?
No. Every NPEA entry is built on HOVARLAY without writing any code. Students upload their packaging design, attach the AR experience in a browser, and the platform generates the QR code. Online coaching sessions run through the entry period.
Can my university take part?
Yes. Any university or polytechnic in Indonesia can bring NPEA to its students. Partner universities receive digital and social media promotion, publicity related to the competition, exposure to community and institutional networks, and national visibility. Contact us about the 2027 edition.
How can a brand or organisation partner with NPEA?
Through category sponsorship, prize funding, a place on the jury, or a design brief set by your own brand. Partnerships are shaped around what you want to achieve rather than sold as fixed tiers.
Why do brands sponsor NPEA?
NPEA connects a brand to the designers entering Indonesia’s packaging industry, and to the universities that train them. The 2026 edition reached 42 institutions across 10 provinces and produced 300+ AR packaging entries rooted in real Indonesian places and products. The full results are on the NPEA 2026 impact page.
What is AR packaging, and what happens when someone scans it?
AR packaging is physical packaging that opens a digital experience when a code on it is scanned. The experience opens in the phone browser with no app to install, and it can carry product origin, cultural story, instructions for use, or a loyalty journey.
Who won NPEA 2026?
Ashley Hermawan of Universitas Katolik Parahyangan (UNPAR) won the Grand Prize for Postcard From Bali-Balinese Milk Tart. Olivia Aditya of Universitas Multimedia Nusantara won Second Prize and the People’s Choice Award for Kemplang Udang Bangka. Nurrahmah Kansa Aradhana of Institut Kesenian Jakarta (IKJ) won Third Prize for Crita Pia. Fadhlan Yasid Zulfa (UNIBI) won Best Shelf Impact, Luki Lukmanul Hakim (ITENAS) won Best Local Storytelling and Putri Aulia (UNM) won Best Phygital Experience. Rafi Yahya Mubaroka (ITENAS), Prima Megah Zaputra (ISI Yogyakarta), Haikal Bintang Putranto (IKJ) and Arifin (UNUSIDA) received Jury Commendations. All 20 finalists are on the finalists page, and every participating institution is on the universities page.
