Why HOVARLAY
Give people a reason to step closer, explore and join in. HOVARLAY creates integrated brand campaigns and retail experiences that turn your story into something people can be part of.
From a launch that spills from the screen into the store to a space filled with playful discoveries, we connect the idea, design and technology around the experience you want to create.
We bring together custom development, HOVARLAY AR, HOVARLAY Games, HOVARLAY Sketch and specialist technologies to suit your brief. We can also manage the websites, content, fabrication, equipment and installation that make the whole experience work.
Bring us your ambition. We’ll shape the experience with you and bring the right people together to take it from concept to launch. Want to create AR yourself? Our self-service platform is ready to explore.
Explore Up to S$100,000 in Annual EDGE Support
Have an idea for your next business project? Eligible Singapore companies can explore EDGE support across qualifying activities. The S$100,000 annual cap is shared across activities, with activity-specific limits, company eligibility and approval conditions. Tell us what you want to achieve and we’ll discuss the project and the requirements to check. Explore EDGE support.
Clients, Collaborators and Community
Our Tools
Your Possibilities
HOVARLAY AR
Give Your Surroundings a New Story
Let print, packaging, booth graphics and wall artwork open into digital stories. HOVARLAY AR adds a layer of discovery to the places people meet your brand.
Create It Yourself or Create It with Us
Build with our self-service AR tools, or let us customise AR as part of a wider campaign or physical experience.
HOVARLAY Games
Make your brand part of the play. We customise challenges, visuals and reward mechanics for campaigns, retail spaces, events and learning experiences on internet-connected phones or screens.
No App, No Hassle
Tap Into The Experience
Invite people to colour a character and see it come alive as a 2D animation. We shape the artwork, scene and optional touchscreen interactions around your brand, retail space or event.
Unlock Real-Time Customer Insights on
Brand Experiences
Build Customer Intelligence & Database
Leverage behavioral data to uncover trends, inform campaigns, and sharpen your strategy.
Measure
Customer Interest
Track real-time customer behavior to uncover engagement patterns and gain valuable insights that drive smarter marketing decisions.
Create & Launch AR Experiences Easily
Get Creative, Design Effortlessly
Bring your packaging to life in minutes with HOVARLAY Creator. Streamline workflows, launch faster, and build interactive connections in real time.
Simple To Use
Just Drag & Drop
No Coding Required
Upload, customize, and preview in real time with an intuitive platform that simplifies design and transforms packaging into interactive experiences that drive customer engagement.
Manage Effortlessly From Day One
Seamlessly customize, manage, and optimize experiences with real-time updates and actionable insights that drive engagement.
Actionable
Customer Insights
Track user behavior, measure engagement, and uncover actionable data with an advanced analytics dashboard, refining campaigns and deepening customer connections.
Solve Consumer Packaged Goods Challenges With HOVARLAY
HOVARLAY overcomes the limitations of traditional packaging by unlocking its full potential. Our platform transforms static product packaging into dynamic, interactive experiences that engage consumers, enhance brand storytelling, and eliminate the need for costly reprints or design changes.
Low Differentiation In Crowded Market
Stands Out On Retail Shelves
Low Engagement Rate
2x Boost In Visual Attention
Misses Gen-Z Appeal
Connects With Gen-Z & Future Consumers
No Direct Consumer Connection
Builds Deeper Consumer Relationships
Weak Brand Recall
Enhanced Memory & Brand Recall
Lack Consumer Insights
Real-Time Consumer Data
Static, Limited Design
Dynamic Design, Unlimited Possibilities
Lacks Interactive Touchpoints
Engaging Consumer Interactions
Minimal Influence On Purchase Decision
Delivers In-Depth Product Knowledge
Low Brand Loyalty
Acts As A Digital Salesperson
Slow Response To Market Trends
Creates Raving Fans & Advocates
High Cost Of Reprints
Sustainable, No Reprints Needed
HOVARLAY AR Technology is Suited For Every Industry
Explore how HOVARLAY’s interactive packaging platform transforms brand storytelling across industries. From heritage to modern brands, our solution adapts seamlessly to unique needs, engages consumers, and drives measurable results.
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