Why HOVARLAY
Give people a reason to step closer, explore and join in. HOVARLAY creates integrated brand campaigns and retail experiences that turn your story into something people can be part of.
From a launch that spills from the screen into the store to a space filled with playful discoveries, we connect the idea, design and technology around the experience you want to create.
We bring together custom development, HOVARLAY AR, HOVARLAY Games, HOVARLAY Sketch and specialist technologies to suit your brief. We can also manage the websites, content, fabrication, equipment and installation that make the whole experience work.
Bring us your ambition. We’ll shape the experience with you and bring the right people together to take it from concept to launch. Want to create AR yourself? Our self-service platform is ready to explore.
Explore Up to S$100,000 in Annual EDGE Support
Have an idea for your next business project? Eligible Singapore companies can explore EDGE support across qualifying activities. The S$100,000 annual cap is shared across activities, with activity-specific limits, company eligibility and approval conditions. Tell us what you want to achieve and we’ll discuss the project and the requirements to check. Explore EDGE support.
Clients, Collaborators and Community
Our Tools
Your Possibilities
HOVARLAY AR
Give Your Surroundings a New Story
Let print, packaging, booth graphics and wall artwork open into digital stories. HOVARLAY AR adds a layer of discovery to the places people meet your brand.
Create It Yourself or Create It with Us
Build with our self-service AR tools, or let us customise AR as part of a wider campaign or physical experience.
HOVARLAY Games
Make your brand part of the play. We customise challenges, visuals and reward mechanics for campaigns, retail spaces, events and learning experiences on internet-connected phones or screens.
Tap Into The Experience
HOVARLAY Sketch
Invite people to colour a character and see it come alive as a 2D animation. We shape the artwork, scene and optional touchscreen interactions around your brand, retail space or event.
Unlock Real-Time Customer Insights on
Brand Experiences
Build Customer Intelligence & Database
Leverage behavioural data to uncover trends, inform campaigns, and sharpen your strategy.
Measure
Customer Interest
Track real-time customer behavior to uncover engagement patterns and gain valuable insights that drive smarter marketing decisions.
Create & Launch AR Experiences Easily
Get Creative, Design Effortlessly
Bring your packaging to life in minutes with HOVARLAY Creator. Streamline workflows, launch faster, and build interactive connections in real time.
Simple To Use
Just Drag & Drop
No Coding Required
Upload, customise, and preview in real time with an intuitive platform that simplifies design and transforms packaging into interactive experiences that drive customer engagement.
Manage Effortlessly From Day One
Seamlessly customise, manage, and optimise experiences with real-time updates and actionable insights that drive engagement.
Actionable
Customer Insights
Track user behaviour, measure engagement, and uncover actionable data with an advanced analytics dashboard, refining campaigns and deepening customer connections.
Bring the Whole Campaign to Life
One idea can live across a store, a screen and a campaign. We connect strategy, creative, websites, custom software and physical production, working with specialist vendors to bring every part together for launch.
An Idea Waiting to Happen
Find Your Creative Direction
People Watching from the Sidelines
2x Boost In Visual Attention
A Space with a Story to Tell
Invite People to Discover It
Interest without a Next Step
Create a Way to Join In
Campaign Pieces That Feel Disconnected
Bring the Story Together
Questions about Participation
Explore the Campaign Activity
A Website Ready for a New Chapter
Create Your Digital Destination
An Idea beyond the Usual Tools
Create the Technology It Needs
A Product with More to Explain
Make It a Discovery
The Experience Ends Here
Create the Next Step
A Story Ready for Something New
Refresh Your Digital Content
An Idea with Many Moving Parts
Bring the Team Together
See Ideas Become Experiences
Discover how our AR projects have invited people to explore products, play in-store and interact at events. Start with Happy Harvest’s retail adventure, then explore more work and inspiration.
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