Turn Engagement Into Real Leads

Features

Turn Every Scan Into
Real Results in Minutes

With HOVARLAY Campaigns, Brands and agencies can transform interactive experiences into qualified leads and measurable sales impact.
Launch web-based AR campaigns that invite audiences to play, participate, and share, all while capturing real, consent-based customer data.

Tap to Win

Average conversion rate

13.23%

15%

Improvement in campaign performance

Beyond interaction.
It's about data, insight, conversion.

The Campaigns feature is part of our HOVARLAY Pro Plan, built for teams ready to go beyond creative AR experiences and into data-driven engagement.

Drive Meaningful Results with
HOVARLAY Campaigns

Engage with Purpose

Launch interactive AR campaigns that keep audiences interacting, not just viewing.

35–40%

increase in engagement rates compared to static digital advertising.

Build a Verified Database

Collect customer data through secure, consent-based forms that align with privacy standards.

91%

of marketers rate lead generation as their #1 goal, underscoring the importance of building a verified database.

Reward Participation Instantly

Execute digital contests, prize redemptions, or interactive spin wheels complete with real-time tracking and claim validation.

71%

of marketers say contests are their most effective lead generation tactic in 2025 highlighting the effectiveness of gamified elements.

Measure What Matters

Monitor engagement, participation frequency, and prize claims from one integrated dashboard.

23%

increase in marketing effectiveness on well-designed marketing dashboards experience and a 15% improvement in campaign performance.

Four-Step Guide to Launching Your AR Campaigns

1. Create Your Campaign in Minutes

Pick your campaign type, reward flow, and data form in minutes.

2. Customise to Match Your Brand

Fully customise the AR experience to reflect your unique brand identity.

3. Publish Across All Your Channels

Reach your audience anywhere. Share your campaign via social media or digital ads.

4. Track Performance and Optimize

View real-time campaign insights and performance data.

Introducing the Leads Manager

Your campaign doesn’t end when the interaction does.
With Leads Manager, every scan turns into actionable insight.

Manage and Convert Leads with the Leads Manager

Create engaging retail experiences, gamify your campaigns, or launch product promotions while building a valuable, consent-based customer database. Track every reward claim in real time, know who has won, who has claimed their prizes, and how often users engage with your campaign.

Access all your campaign data from one central location:

  • View and export customer databases with the fields you need
  • Monitor reward claims and participation frequency
  • Track user engagement history and campaign performance
  • Segment leads for future campaigns or re-engagement

Who Can Benefit from
HOVARLAY Campaigns ?

Brand and Marketing Teams

Public Relations and Creative Agencies

Activation and Event Planners

Retail and FMCG Marketers

Case Studies

See It In Action

Discover how leading brands are transforming product packaging and customer engagement with HOVARLAY. Each case study highlights real-world applications, measurable results, and the impact of immersive, interactive storytelling.

start-building-image | HOVARLAY

From Engagement to Revenue, All-in-One Platform

Start building campaigns designed to connect, capture, and convert your target audience.