About HOVARLAY | Creative Technology and Experiences

Company Overview

We Bring Ideas to Life through Interaction

We believe a brand story gets more interesting when people can become part of it. Based in Singapore, HOVARLAY brings ideas, design and technology together for integrated campaigns, retail spaces and interactive experiences.

Our own tools, HOVARLAY AR, HOVARLAY Games and HOVARLAY Sketch, give us places to begin. We also create custom software and work with specialist vendors to build what the brief needs, bringing digital experiences and physical delivery together.

Our Story

Curiosity Opens New Possibilities

HOVARLAY began with the possibilities of AR on packaging and print. That curiosity now reaches across campaigns and spaces: what could people discover, play with or help create when a brand invites them in?

We shape the idea and manage the people and technology needed to bring it to life, from creative development to installation and launch. Our self-service AR platform remains available for creators who want to build their own experiences.

“HOVARLAY is how packaging can go beyond form and function, becoming an immersive experience that connects brands and people on a deeper level.”

Kimming Yap

Co-Founder of HOVARLAY

“HOVARLAY opens new ways for brands to connect with audiences, making immersive marketing more accessible, scalable, and impactful.”

Brian Tay

Co-Founder of HOVARLAY

Our Journey

Selected Milestones

Nov ‘24

HOVARLAY

was established

May ’25

Presented AR packaging and digital storytelling applications

Showcasing smart, sustainable packaging solutions that champion eco-conscious innovation.

June ’25

Presented AR packaging applications to the event audience

Introducing AR-powered smart packaging to empower MSMEs under the theme “Empowering Entrepreneurship for Impact”.

Aug ’25

Presented HOVARLAY’s AR packaging offering in Indonesia

Official Indonesia launch of HOVARLAY, presenting “Indonesia’s Next Big Step in Smart Packaging.”

Presented AR packaging applications at the event

Highlighting how digital storytelling can extend the lifecycle of packaging, reducing single-use waste through interactive design.

Presented AR applications for product and brand communication

Empowering sales leaders with AR-driven tools that boost engagement, elevate presentations, and create memorable client connections.

Sep ’25

Provided AR experiences for the Design WAH! showcase

Powering AR activations for emerging designers and students, bridging creativity, visibility, and commercialisation through AR in design education.

Oct ’25

Presented AR interactions across packaging and event material

Bringing AR gamification to life with treasure hunts and interactive experiences across packaging and print media.

Shared AR packaging applications with workshop participants

Empowering women entrepreneurs and MSMEs to transform packaging into a storytelling and marketing tool through AR.

Delivered an AR treasure-hunt experience for Happy Harvest in Indonesia

Turning grocery aisles into immersive playgrounds with HOVARLAY’s AR Treasure Hunt across three major cities.

Discussed HOVARLAY’s development and AR offering

Honoured to be featured as the first foreign guest, sharing HOVARLAY’s journey, inspiration, and purpose.

Presented HOVARLAY’s no-code AR platform

Showcasing no-code AR accessibility for students, MSMEs, and brands, making immersive marketing inclusive and scalable.

Presented product and cultural storytelling through AR for Gentong Ice Cream

Celebrating Indonesian heritage through AR storytelling, connecting local craftsmanship with global audiences.

Delivered an AR workshop connecting packaging and digital content

Hosting an interactive AR workshop bridging education and industry to inspire future-ready talent.

Presented AR applications for print and packaging

Highlighting AR’s role in driving creative innovation and sustainable design within the print and packaging industry.

Nov ’25

Presented HOVARLAY’s no-code AR platform for education applications

Empowering educators and students with hands-on access to HOVARLAY’s no-code AR platform, bridging creativity, technology, and learning.

Our Core Values

Core Values

Creative by Nature

We follow curiosity, explore bold ideas and give each experience a visual world of its own.

Fun at Every Touchpoint

We make room for discovery, surprise and play, giving people a reason to join in.

Reliable in Delivery

We care about how an idea works as much as how it looks, with clear communication, thoughtful preparation and testing before launch.

Innovative to the Core

We explore new ways to connect physical spaces and digital stories, choosing technology that serves the experience.

Inspiring Connections

We create invitations to explore, respond and take part, bringing brands and people into the same story.

Career

Join Our Mission

Curious about what happens when creativity meets technology? Explore opportunities to help us bring interactive ideas to life.

Team Bonding

We work hard and play hard. Frequent team activities keep us connected.

Employee Engagement

A motivated team drives results.
We provide the tools, support, and opportunities for everyone to succeed.

Wellness

Your health matters. Weekly wellness initiatives help our people stay balanced, healthy, and happy.

Dynamic Work Culture

We value talent from all backgrounds, encouraging creativity and collaboration across disciplines.

Supportive Environment

Open communication, transparency, and respect are at the heart of our workplace.

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Shaping the future of consumer packaged goods where every packaging experience is Immersive Engaging Inspiring