Gentong AR Product
Storytelling at TEI 2025
At Trade Expo Indonesia 2025, HOVARLAY developed AR content for Gentong Ice Cream’s packaging and display touchpoints, introducing regional flavours and cultural references.
HOVARLAY turned Gentong Ice Cream products into interactive AR experiences, letting visitors scan packaging to unlock animations of regional flavours and cultural icons, amplifying brand storytelling and positioning Gentong to attract international buyers.
Sector
- Food and Beverage
Service
- AR content development
- Packaging and display interaction
- Product storytelling
The Experience
Product and Cultural Stories through AR
AR content on ice cream lids introduced flavours and cultural references. A vending-machine display also connected visitors with digital product storytelling.
The Project Approach
Challenge
Introduce the Stories Behind the Flavours
The experience was designed to introduce Gentong’s products and cultural references to visitors at Trade Expo Indonesia.
Strategy
Let Packaging Open the Story
HOVARLAY used its WebAR platform to connect the ice cream packaging and display content with digital stories about Gentong’s products.
Outcome
Product Stories Revealed through AR
Visitors could explore digital content about flavours and cultural references through the product packaging and exhibition display.
The Impact
What the Project Combined
- Product packaging
- Exhibition display content
- AR animation
- Cultural storytelling
What Could Your Product Reveal?
Gentong’s showcase demonstrates a way to connect product packaging with digital storytelling. Bring us the story behind your product and we’ll explore how people could experience it
The HOVARLAY × Gentong Ice Cream collaboration illustrates a new paradigm in FMCG marketing:
- Innovate without technical barriers: Brands, MSMEs, and creatives can produce AR experiences with no coding required.
- Strengthen storytelling and engagement: Transform packaging and product displays into dynamic narratives.
- Leverage actionable insights: Real-time analytics enable optimisation and data-driven marketing decisions.
- Expand collaboration opportunities: Foster partnerships across brands, startups, educational institutions, and creative communities. This strengthened the ecosystem and opened new regional and international market opportunities.
When heritage meets innovation, AR elevates FMCG beyond products into interactive cultural experiences. Gentong Ice Cream showed that ice cream is no longer just a treat. It’s a story you can see, play with, and share.
