HOVARLAY CAMPAIGNS Turn Interactive Packaging Engagement Into Leads
HOVARLAY Campaigns helps teams plan and run interactive packaging campaigns that connect physical packaging to WebAR content, lead capture and engagement measurement.
Features
Turn AR Discovery
into Participation
Give people a next step after they scan. Use HOVARLAY Campaigns to add participation and reward activities to your AR experience, with features available through your platform plan.
Keep the Experience Going
Invite people to enter their details or join a reward activity using the tools in your plan. Set clear participation rules and explain what happens next. Looking for an independent branded game? Explore HOVARLAY Games.
Make It Easy
to Take Part
Invite Participation
Give the audience a clear reason to take part and explain what happens next.
Invite people to share the details your campaign needs through the forms available in your plan, with clear purposes and consent choices.
Make a Connection
Invite people to share the details your campaign needs through the forms available in your plan, with clear purposes and consent choices.
See the activity captured by your campaign tools. If you need more detail, talk to us about custom reporting.
Add a Reward
Give people a reason to join in with the reward tools available in your plan. Set the rules and explain how rewards will be fulfilled.
71%
of marketers say contests are their most effective lead generation tactic in 2025 highlighting the effectiveness of gamified elements.
Explore the Activity
See the activity captured by your campaign tools. If you need more detail, talk to us about custom reporting.
23%
increase in marketing effectiveness on well-designed marketing dashboards experience and a 15% improvement in campaign performance.
Prepare Your AR Campaign
1. Define the participation and reward rules.
Pick your campaign type, reward flow, and data form in minutes.
2. Add your campaign content using the tools in your plan.
Fully customise the AR experience to reflect your unique brand identity.
3. Test the form, interaction and completion journey.
Reach your audience anywhere. Share your campaign via social media or digital ads.
4. Publish the campaign and review the recorded activity.
View real-time campaign insights and performance data.
Get to Know Your Participants
Review the information people submit through your campaign forms with the Leads Manager tools included in your plan.
Put Campaign Data to Work
Choose the details you need and confirm how your team will access or export them. We can explore additional reporting or connections to your systems where the campaign needs them.
Access all your campaign data from one central location:
- Captured form fields
- Authorised access
- Available exports
- Data retention arrangements
- Any additional reporting requirements.
Built for the Teams
Behind the Experience
Brand teams planning AR participation
Creative agencies building client experiences
Event teams connecting AR with campaign activity
Retail teams using packaging or in-store touchpoints
Case Studies
See It In Action
Explore AR projects to see how the physical and digital experience can connect.
Happy Harvest x HOVARLAY: AR-Powered Shopping Adventures
An immersive case study on how HOVARLAY redefined the in-store experience through Augmented Reality (AR) during the 10.10 Shoptober Campaign
HOVARLAY at Summarecon Golden Expo 2025: Transforming Brand Engagement Through Augmented Reality (AR)
An immersive case study on how HOVARLAY demonstrated its no-code AR platform at Summarecon Golden Expo 2025, enabling brands, event organisers, and creative communities to deliver interactive, gamified experiences that increase engagement and drive measurable marketing results.
Gentong Ice Cream × HOVARLAY: Gamified AR Experiences at IGX 2025
An immersive case study showcasing how HOVARLAY empowered Gentong Ice Cream to stand out at Indonesia Game Expo (IGX) 2025. Through app-free, no-code Augmented Reality (AR), HOVARLAY transformed Gentong’s booth into an interactive playground, connecting FMCG with gaming.
See More Case Study
HOVARLAY is suited for every industry! Know a great company we should work with? Contact us please!
What Will Your Next AR Campaign Invite People to Do?
Explore the platform tools or bring your campaign idea to our team.
