Indonesia Retail Summit & Expo 2025:
Smart Packaging Innovations with AR
HOVARLAY bridges heritage and the future of retail, helping legacy brands evolve while preserving cultural meaning through its no-code AR platform.
At IRSE 2025, under the theme “Indonesia’s Next Big Step in Smart Packaging,” HOVARLAY demonstrated this vision with AR-enabled gift boxes, interactive backdrops, and live demos, showing how brands can engage digital-first audiences through immersive storytelling.
Sector
- Heritage Brands
- Retail Innovation
- Digital Transformation
Service
- Design Packaging
- No Code AR Platform
- Export-ready Products
The Experience
Interactive Brand Experiences
At IRSE 2025, visitors engaged through:
Smart Packaging AR Gift Boxes, unlocking immersive storytelling content via QR codes
AR-Activated Event Backdrop, turning the booth into an interactive, shareable experience
Live Demonstrations & Founder-Led Dialogues, where attendees scanned products and learned how to deploy AR affordably and quickly.
This multi-sensory experience allowed audiences to see, touch, scan, and interact with brand stories while connecting digitally with heritage and culture
Challenge
Staying Relevant, Engaging, and Authentic in a Digital-First Market
Heritage brands must stay relevant to Millennials and Gen Z, who expect interactive, authentic experiences, deliver impactful storytelling on limited budgets, and stand out in a crowded retail market without compromising cultural identity.
Strategy
Bringing culture to life through interactive, app-free AR experiences
HOVARLAY’s no-code WebAR platform transforms packaging and printed materials into interactive storytelling portals with a single scan, no app needed. Key principles include:
Culture-first storytelling that preserves heritage while modernising narratives
App-free AR for seamless audience engagement
Multi-touchpoint deployment across products, retail, and digital channels
Real-time analytics to optimise messaging and capture consumer insights
Outcome
Transforming Packaging into Engaging, Impactful, and Shareable Brand Experiences
The showcase proved that frictionless AR experiences can elevate brand presence, connect with digital-first audiences, and transform traditional retail touchpoints into high-impact, commercially meaningful moments.
Result
The Future of AR Experiences in the Retail Customer Journey
HOVARLAY demonstrated at IRSE 2025 how AR can transform customer experiences, turning products and retail touchpoints into interactive, playful, and shareable storytelling portals. Consumers connect emotionally with founder narratives and cultural content, while brands gain real-time insights to refine campaigns, enhance ROI, and maintain authenticity.
Key outcomes include:
Interactive Engagement: Scanning packaging unlocks immersive, multi-sensory storytelling.
Physical-Digital Integration: Products and retail spaces become dynamic experience portals.
Emotional Connection & Shareability: Real narratives drive loyalty and social amplification.
Data-Driven Storytelling: Insights inform future campaigns while preserving brand authenticity.
