Indonesian Packaging Federation x HOVARLAY:
Smart Packaging with AR at ALLPacK Indonesia 2025
HOVARLAY opens access to create AR experiences effortlessly, bridging the gap between creativity, education, and industry.
At ALLPack Indonesia 2025, Southeast Asia’s largest packaging expo, HOVARLAY partnered with the Indonesian Packaging Federation (IPF) to showcase how AR can enhance packaging design and marketing engagement, turning ordinary packaging into interactive, memorable experiences for brands, students, and creative communities.
Sector
- Community
- Education
- Packaging Industry
Service
- Design Packaging
- Student-to-industry Collaboration
- No Code AR Platform
The Experience
Empowering Student Packaging Design with AR
Talk Session “Smart Packaging Design with AR”:
HOVARLAY and IPF showcased how AR transforms static packaging into interactive digital experiences, inspiring both industry professionals and students.
Live Demonstrations:
Students from Universitas Pembangunan Jaya and Politeknik Negeri Jakarta were introduced to HOVARLAY Creator, learning how AR can enhance packaging through storytelling and animation.
Community & Industry Engagement:
HOVARLAY engaged brands, students, and creatives, demonstrating affordable AR solutions, fostering collaboration, and advancing adoption of AR in Indonesia’s packaging and design ecosystem.
Challenge
Bridging the Gap Between Access, Skills, and Innovation
Indonesia’s packaging industry is embracing digital innovation but still faces significant barriers, from limited access to no-code AR tools and gaps in AR skills among students and young professionals, to high costs and complexity for small businesses, all while needing to deliver sustainable, engaging packaging.
Strategy
Making AR Accessible and Engaging for Students and Industry
HOVARLAY introduced HOVARLAY Creator, a no-code AR platform that enables students, designers, and SMEs to build interactive AR experiences on packaging. Participants can experiment with storytelling and animation without technical barriers.
Through HOVARLAY Lens, an app-free solution, AR content can be instantly viewed via browser or QR codes, allowing creations to come to life easily and making demonstrations simple for both brands and students.
This approach showcased AR’s potential while making the technology and skills accessible, affordable, and scalable across education and industry.
Outcome
Accesible AR for Students, Brands, and the Industry
HOVARLAY’s AR solutions delivered measurable impact across Indonesia’s packaging and design ecosystem. By making AR experiences intuitive and browser-based, students and designers could explore interactive packaging for the first time, breaking down barriers to experimentation and gaining practical knowledge to create their own AR experiences.
At the same time, brands and SMEs gained affordable access to AR campaigns, enabling smarter, more engaging packaging that educates, inspires, and supports sustainable, forward-looking design. This approach expanded AR adoption, made advanced digital storytelling accessible, and positioned interactive packaging as a creative, practical, and environmentally responsible strategy.
The Impact
Driving Innovation and AR Adoption Across Indonesia’s Packaging Industry
HOVARLAY’s collaboration with IPF at ALLPacK Indonesia 2025 demonstrated:
- Catalysing Industry Change: By providing hands-on AR experiences, HOVARLAY nurtures a skilled talent pipeline that drives smart, interactive, and sustainable packaging.
- Empowering Designers: Participants acquire practical AR skills, bridging the gap between education and real-world applications.
- Strengthening Collaboration: HOVARLAY established partnerships with universities and IPF to foster ongoing exchange of skills, knowledge, and innovation between academia and industry.
- Building Global Competitiveness: By scaling access to AR initiatives, HOVARLAY accelerates the adoption of smart packaging and helps position Indonesia as a leader in interactive, experience-driven design.
Result
The Future of the Design Packaging Industry in Indonesia
HOVARLAY and IPF are committed to expanding AR adoption through more workshops with universities, company, brands, MSMEs, roadshows and hands-on workshops across Indonesia. By combining creativity and technology, HOVARLAY is propelling Indonesia’s packaging industry into a digitally-enabled, innovative future.
