Tech in Asia Conference 2025:
Inclusive AR Tools for Brands, Students & Communities
HOVARLAY opened access to effortless AR creation, bridging creativity, education, and industry.
At Tech in Asia’s Startup Factory programme, we showed how AR transforms brand activation and interactive experiences, making it accessible for brands, MSMEs, students, female entrepreneurs, and creative communities, without coding skills.
Sector
- Entrepreneurs
- Technology
- Creative
- Education
Service
- No Code AR Platform
- Community & Brand Engagement
- Digital Learning&Innovation
- Data-driven Insights
The Experience
Immersive AR for All
At Tech in Asia, we offered hands-on demonstrations that brought AR to life:
Immersive AR Demos: Attendees scanned QR codes to animate packaging, brochures, and cards via HOVARLAY Lens, with examples like IRS Toy, Ho Nuts, and Enzim toothpaste.
HOVARLAY Creator Live: Participants explored drag-and-drop AR creation, built their own stories, and could sign up to start immediately.
Community & Media Impact: In a ConnectX interview, we highlighted female entrepreneur empowerment, digital inclusivity, and opportunities unlocked by accessible AR.
Industry Engagement: We held interactive discussions with startups, investors, and corporates on practical AR applications and potential future collaborations.
The Digital Transformation Journey
Challenge
Overcoming Barriers to Growth and Innovation
From the government’s perspective, Meutya Hafid, Minister of Communication and Digital (KOMDIGI), emphasised the need for sustainable, impactful startup growth in Indonesia.
Businesses continue to face key challenges:
Difficulty tracking engagement and measuring campaign impact
Barriers to technology adoption for MSMEs, students, and creative communities
Limited budgets and scalable solution flexibility
Pressure to stay competitive in a fast-evolving digital market
Strategy
Making AR Accessible, Measurable, and Impactful
HOVARLAY introduced its no-code, app-free AR platform that transforms print media, packaging, and displays into immersive, interactive experiences, affordably and easily.
- HOVARLAY Lens: Instantly launches AR via QR code in any browser.
- HOVARLAY Creator: Drag-and-drop AR builder for effortless, no-code storytelling.
- Campaign Manager: Streamlines gamified, loyalty, and interactive campaigns.
- Leads Manager & Insights: Delivers real-time engagement data for data-driven marketing.
Outcome
Accessible, Measurable, and Scalable AR Impact
HOVARLAY empowers brands, MSMEs, students, female entrepreneurs, and creatives to transform print media, packaging, and displays into interactive experiences. With real-time analytics tracking views, interactions, conversions, and loyalty, users can make smarter marketing decisions while creating AR content easily through our no-code, app-free platform.
Flexible, reusable campaigns enable affordable, low-risk innovation, helping users stay competitive, enhance visibility, and strengthen consumer connections. By bridging creativity and technology, HOVARLAY turns AR into an accessible, measurable, and scalable tool for all.
The Impact
A Thriving Digital Ecosystem for Brands, MSMEs, Students, and Creative Communities
HOVARLAY’s presence at Tech in Asia Conference 2025 demonstrated that:
- Accessible Innovation: Brands, MSMEs, students, and creatives can use AR without technical skills.
- Enhanced Engagement: Interactive AR builds attention, loyalty, and generate measurable leads.
- Data-driven marketing strategies: Real-time analytics empower MSMEs and creative teams to make informed, results-focused decisions rather than relying on intuition.
- Inclusive growth and ecosystem development: By lowering technological barriers, HOVARLAY accelerates adoption and fosters a vibrant digital ecosystem.
Result
The Future of AR-Powered Ecosystem: From Education to Industry
HOVARLAY makes AR accessible, measurable, and impactful, empowering brands, MSMEs, students, and creative communities to innovate without technical barriers. By turning static materials into interactive experiences, it strengthens storytelling, enhances audience engagement, and provides actionable insights for data-driven growth.
The platform also fosters collaborations across brands, startups, educational institutions, and creative communities, enabling AR to become a sustainable tool for engagement, impact, and measurable success in a digital-first world.
