Create Immersive
Experiences With
No-Code WebAR Builder
Create Immersive AR Experiences
In Minutes
With HOVARLAY Creator, you don’t need to be a tech expert to create dynamic, engaging experiences. Use our WebAR builder to create interactive experiences that launch in minutes. Whether you’re a marketer, brand lead, or creative director, our intuitive platform puts the power of interactive packaging in your hands.
Easy Drag-and-Drop WebAR Builder
Create Immersive Packaging With No-Code AR
HOVARLAY Creator is built for everyone, empowering teams with the tools to design, test, and launch interactive packaging experiences quickly and effortlessly.
Bring Interactive Brand Storytelling To Life
Seamlessly build your immersive experiences and instantly preview them in real-time, bringing your packaging and campaigns to life in moments.
Audio Storytelling
Enhance packaging with audio that brings brand stories to life in an immersive way.
Interactive Video
Integrate interactive video to deliver dynamic, high-impact customer engagement.
Integrated CPG Product Management
Manage SKUs, preview content, and update experiences in real time. All from one dashboard. No repackaging. No reprinting.
From Concept to Connection, Instantly
HOVARLAY Creator is what sets us apart. Unlike custom builds, our WebAR builder lets marketing teams publish and update experiences without developers. While many solutions rely on custom immersive builds with long lead times, our no-code platform empowers your team to design, launch, and scale interactive packaging experiences quickly. Beyond packaging, the same tools extend to flat surfaces like brochures, booklets, and displays, transforming every brand touchpoint into an immersive, measurable, and sustainable channel.
Smart Packaging AR Solutions: HOVARLAY vs Other Solutions
Test and preview
across SKUs
Intuitive
drag-and-drop
interface
Scale storytelling
across product
lines
No coding
knowledge
needed
Keep content
fresh without
reprints
Reduce
production
lead time
Designed for
marketers, not
developers
Launch
campaigns in
minutes
Customise
animations and
interactions
Align design with
real-time
campaign insights
Frequently Asked Questions
What is a WebAR builder?
A WebAR builder is a platform that enables brands to create interactive augmented reality experiences that launch directly through a mobile web browser, no app required. With HOVARLAY Creator, brands can design WebAR experiences using an intuitive no-code, drag-and-drop interface. These experiences can be layered onto packaging, printed materials, or physical surfaces, and updated anytime without reprinting or changing the physical asset.
Do I need an app to use WebAR?
No. HOVARLAY WebAR experiences run entirely in the mobile browser on iOS and Android devices. Customers simply scan or tap and instantly access the experience: no downloads, no installations, no friction, resulting in higher engagement and lower drop-off.
What can I create with a WebAR builder for packaging and print?
With HOVARLAY, packaging and printed materials become dynamic digital touchpoints. Brands commonly create:
- Brand storytelling and immersive product education
- Ingredient explanations and usage tutorials
- Campaign activations and seasonal content
- Digital brand ambassadors and interactive characters
- Promotions, loyalty journeys, and call-to-action experiences
All content is fully refreshable, allowing brands to extend the lifespan and relevance of their packaging long after it’s printed.
Does WebAR work on iPhone and Android browsers?
Yes. HOVARLAY is compatible with modern iPhone and Android browsers, ensuring a consistent and reliable experience across devices anytime, anywhere.
QR code vs image tracking for WebAR packaging: what’s the difference?
QR codes provide a fast and reliable way to launch a WebAR experience, while image tracking enables users to interact directly with packaging artwork for a more immersive AR experience. HOVARLAY uses a QR code to open the WebAR experience in the mobile browser, then guides users to scan or hover over a designated image on the packaging or printed material to activate the AR content. This combines easy access with visually engaging interactions, without requiring any app downloads.
How fast can I launch a WebAR campaign?
Very quickly. With HOVARLAY Creator, brands can launch WebAR campaigns in days, not months. Experiences can be built, tested, published, and updated in real time, without production delays, app approvals, or reprints.
