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Customized Red Packet Design Is Going Digital: How HOVARLAY Reinvents Tradition
Why Customized Red Packet Design Still Matters in Brand Culture
Customized red packet design remains a powerful tool for brand storytelling especially during festive seasons like Lunar New Year. While digital wallets may be on the rise, the symbolic value of red packets still holds strong in many Asian markets.
But here’s the twist: red packets are no longer just traditional giveaways. With HOVARLAY, brands can reinvent red packet design with digital interactivity turning a cultural gift into an immersive brand experience.
Modern Trends in Customized Red Packet Design
The world of customized red packet design is rapidly evolving. Here’s how leading brands are refreshing tradition:
Cultural personalization: Local stories, mascots, and brand colors embedded in design
Eco-conscious materials: Sustainable paper and soy-based ink
Interactive layers: Augmented reality (AR), filters, animations, or surprise rewards
Phygital integration: Merging physical print with digital storytelling
By using HOVARLAY’s scan-to-experience AR technology, you can add meaning and magic to every packet.
Interactive Customized Red Packets with HOVARLAY
HOVARLAY empowers brands to turn customized red packet design into a storytelling tool through interactive packaging.
What HOVARLAY enables:
Customers scan the packet with their phone no app needed
Digital content instantly appears: animations, product showcases, messages, games
Brands track who scanned, how often, and what was viewed (via HOVARLAY Insights)
Case Study: HERA Bathroom x HOVARLAY
One of the most compelling smart red packet campaigns was the HERA Bathroom. Rather than a conventional red packet, the design became an entry point into a personalised augmented reality (AR) journey themed around the user’s Chinese zodiac sign.
When recipients scanned the red packet, they were greeted with an interactive digital companion that shared insights, affirmations, and festive wishes tailored to their zodiac. The experience seamlessly blended storytelling with branding.
Key Outcome Highlights:
Thousands of interactions over the festive period
An average engagement time of 1 minute 22 seconds per user
Increased brand engagement and recall
Benefits for Brand Engagement and Loyalty
So why add a digital layer with red packet design? The benefits go far beyond aesthetics:
| Benefit | Impact |
|---|---|
| Emotional engagement | Surprise, delight, and cultural relevance build stronger connections |
| Shareability | Interactive content encourages social posting and UGC |
| Trackable interactions | HOVARLAY captures scan data and dwell time in real-time |
| Brand differentiation | Stand out from traditional competitors with cutting-edge design |
| Campaign integration | Red packets can link to broader seasonal promotions or launches |
Interactive red packets turn one-time gifts into ongoing brand experiences. And with tools like HOVARLAY Insights, brands can measure how recipients interact giving marketing teams real data to work with.
Reinvent Your Red Packets with HOVARLAY
In 2025 and beyond, customized red packet design is no longer just about paper and print it’s about creating share-worthy, digital-first experiences.
HOVARLAY helps brands merge tradition with technology, crafting red packets that people scan, save, and share.
Ready to bring your red packets to life?
Contact us to start designing your next interactive red packet campaign.
