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2025 Statistics & Data About Packaging QR Code: Insights for Forward-Thinking Brands
- QR Code Usage on Packaging Grew by 44% Year-on-Year
- Source: Statista, Global Smart Packaging Report 2025
- 60% of Shoppers Scan QR Codes for Product Information Before Purchase
- Source: NielsenIQ, 2025 Consumer Transparency & Tech Report
- Brands Using Dynamic QR Codes Experience 3x Higher Repeat Engagement
- Source: McKinsey & Company, Digital Packaging and Consumer Behaviour Study 2025
- 40% of Consumers Expect Personalised QR Code Experiences
- Source: Deloitte Insights, Smart Packaging Trends 2025
- 58% of Marketers Now Integrate QR Packaging Data into Campaign Reporting
- Source: Adobe Digital Experience Report, Marketing Intelligence in 2025
- Why HOVARLAY?
The rise of smart packaging is accelerating, and at the heart of it lies the Packaging QR Code. Once a curiosity, QR codes have become an essential link between physical packaging and digital brand ecosystems. In 2025, they’re not just a nice-to-have — they’re a strategic driver of sales, consumer insights, and loyalty.
At HOVARLAY, we enable brands to activate browser-based, no-app QR experiences on packaging that convert consumer touchpoints into powerful brand tools. Below are the latest industry statistics and real-world examples showing how packaging QR codes are delivering measurable value.
QR Code Usage on Packaging Grew by 44% Year-on-Year
Source: Statista, Global Smart Packaging Report 2025
Example: A Singaporean snack brand deployed QR codes across all products with interactive rotating campaigns. Users could vote on flavours, enter giveaways, or watch short behind-the-scenes videos.
Result: Over 31% increase in mobile engagements, with 52% opting in to receive future brand updates.
60% of Shoppers Scan QR Codes for Product Information Before Purchase
Source: NielsenIQ, 2025 Consumer Transparency & Tech Report
Example: A premium pet nutrition company added QR codes linking to detailed ingredient sourcing, vet certifications, and sustainability info.
Result: QR usage contributed to a 17% higher likelihood of purchase, especially among younger and sustainability-conscious consumers.
Brands Using Dynamic QR Codes Experience 3x Higher Repeat Engagement
Source: McKinsey & Company, Digital Packaging and Consumer Behaviour Study 2025
Example: A cleaning products company launched dynamic QR content via HOVARLAY — monthly tips, how-to videos, and contests refreshed without changing the physical code.
Result: Repeat scan activity increased by 228%, proving the power of live, adaptable content.
40% of Consumers Expect Personalised QR Code Experiences
Source: Deloitte Insights, Smart Packaging Trends 2025
Example: A juice company personalised their QR experiences by flavour. Orange juice links led to breakfast smoothie recipes, while acai featured detox guides.
Result: Personalised content delivered 5.6x longer dwell time than standard landing pages.
58% of Marketers Now Integrate QR Packaging Data into Campaign Reporting
Source: Adobe Digital Experience Report, Marketing Intelligence in 2025
Example: A global beauty brand used HOVARLAY to track scan data by region and SKU. This allowed the team to geo-optimise influencer campaigns and retail promotions.
Result: Their digital ROI rose by 37%, with more precise audience targeting and less wastage.
Why HOVARLAY?
In an era where every touchpoint matters, HOVARLAY helps brands transform static packaging into dynamic digital media. Our platform:
Works seamlessly with any packaging type
Requires no app to access
Enables real-time content updates
Tracks detailed user behaviour
Integrates easily into marketing and CRM systems
If you’re looking to future-proof your packaging strategy in 2025 and beyond, HOVARLAY is your partner for smart, scalable, data-backed QR experiences.
