Discover 80 Lunar New Year Red Packet (Ang Bao) Premium Designs Ideas For 2026

Discover 80 Premium Red Packet (Ang Bao) Designs That Redefine Lunar New Year Gifting

This curated collection brings together the best of craftsmanship, creativity, and cultural relevance offering inspiration for brands, designers, and collectors alike. These premium red packets (ang bao) designs span luxury, minimalism, playful zodiac motifs, modern artistry, and traditional elegance.

Premium Zodiac-Inspired Red Packets

Luxury ang bao, zodiac-themed Lunar New Year red envelopes, and designer hong bao continue to honour the Chinese zodiac through distinctive artistry and packaging innovation. For the Year of the Horse 2026 and beyond, these designs draw inspiration from ancient symbols, modern interpretations, and each brand’s heritage. You’ll find richly embossed envelopes, foil accents, illustrative storytelling, and even AR-powered experiences all crafted to celebrate good fortune.

Minimalist Luxury Red Packets

Minimal ang bao, clean Lunar New Year red envelope designs, and refined hong bao styles prove that minimalism never goes out of fashion. These envelopes favour tonal reds, blind debossing, metallic accents, and bold typography over busy illustration. Perfect for prestige gifting or professional clientele, these designs exude sophistication.

Featuring red packets from Celine, Louis Vuitton, Tiffany & Co., Givenchy, and more.

Creative Brand Collaborations

Branded ang bao, creative red envelope partnerships, and campaign hong bao collections show how brands use festive packaging to elevate seasonal marketing. From beverage giants to luxury cosmetics and tech innovators, these collaborations often include co-branded motifs, QR codes, collectable packaging, and bespoke illustrations.

Explore works from Asahi Super Dry, Starbucks, SK-II, Samsung, Chanel, and others.

Traditional Meets Contemporary

Classic ang bao, gold-foil Lunar New Year red envelopes, and cultural hong bao styles in this section blend heritage with modern sensibilities. Expect intricate gold stamping, auspicious motifs such as peonies, koi fish, and lanterns, all set against timeless red-and-gold palettes. Many originate from banks, department stores, and heritage Chinese brands, offering elegance rooted in symbolism.

How HOVARLAY Reinvented the Red Packet for HERA

In 2025, HOVARLAY collaborated with HERA to reimagine the red packet experience for the Year of the Dragon. Each red packet featured a QR code that, when scanned, launched an augmented reality (AR) journey showcasing the story of all 12 Chinese zodiac signs.

Viewers could explore each zodiac’s personality, symbolism, and compatibility, all narrated through a digital guide. Additionally, the experience allowed users to discover their zodiac forecast for the year a feature people love exploring for themselves and their loved ones during the festive season. This engaging layer turned the red packet into both a storytelling and brand-building tool.

It was extremely easy to implement. All it required was a simple QR code printed on the packet no app downloads, no technical hassle.

Interested in Creating Your Own Immersive Red Packet Experience?

We can help you easily integrate interactive experiences into your next red packet project whether you’re a brand, creative team, or agency.

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