Happy Harvest x HOVARLAY:
AR-Powered Shopping Adventures
HOVARLAY transformed Happy Harvest Supermarket’s 10.10 Shoptober campaign into an interactive AR experience, turning ordinary grocery aisles into immersive treasure hunts.
The campaign, held across 3 big cities, Bekasi, Bogor, and Bandung, combined enticing offers with gamified AR interactions, encouraging shoppers to explore, play, and share their experience while driving membership growth and in-store traffic.
Sector
- Retail
- Supermarket
- Grocery Stores
Service
- No-code AR platform
- Digital Play
- Consumer Engagement
- Data-driven Insight
The Experience
Elevating Customer Journey
HOVARLAY elevated the shopping journey, increased in-store engagement, and influenced additional sales of Happy Harvest Supermarket by enabling customers to:
- Encourage shoppers to explore more aisles and discover new products
- Hunt for hidden digital treasures and rewards
- Interact with the brand in fun, meaningful ways
- Share AR moments on social media, extending engagement
The Digital Transformation Journey
Challenge
Static signage and generic discounts struggle in a competitive retail market
Happy Harvest’s goal was to stand out, not just by offering better prices, but by creating better experiences. They wanted to:
- Encourage shoppers to actively participate, not passively browse.
- Boost membership registrations by rewarding digital engagement.
- Drive store traffic across multiple zones, increasing both dwell time and basket size.
- Integrate online and offline touchpoints through social sharing and community play.
Strategy
No-Code AR Platform for Gamified Shopping Experience
Using HOVARLAY’s no-code, app-free AR platform, static posters became interactive touchpoints. A simple scan unlocked:
AR Treasure Hunt: Shoppers discovered digital “treasures” hidden in-store, from vouchers to bonus points.
Social Media Integration: Participants shared AR moments on Instagram, tag @happyharvest.id and claim exclusive prizes.
Membership Growth: Reward redemption linked to Happy Harvest’s membership program, expanding the consumer database.
Outcome
Happy Harvest became more than shopping experience
The result was a seamless fusion of interactive technology, social engagement, and brand storytelling, all without the friction of app downloads or complex setups.
The Impact
Blending augmented reality with shopping to spark lasting emotional connections
The HOVARLAY-powered AR Treasure Hunt transformed routine grocery visits into playful, shareable experiences:
Turning Shopping into Play, creating emotional connections beyond promotions.
The AR Treasure Hunt encouraged customers to spend more time in-store by exploring more aisles and discovering new products
Real-time insights revealed valuable engagement patterns, enabling Happy Harvest to fine-tune future campaigns with precision.
By integrating AR participation with member point rewards, Happy Harvest achieved a spike in new member sign-ups
The HOVARLAY-powered “AR Treasure Hunt” encourages families to engage with the brand, share their discoveries online, and turn everyday shopping into an interactive adventure.
The Result
The Future of Retail Marketing with AR
The Happy Harvest x HOVARLAY collaboration shows how Augmented Reality can merge technology, storytelling, and strategy to transform retail engagement. By integrating AR into the shopping journey, brands can:
- Turn physical stores into interactive digital experience hubs.
- Capture meaningful engagement data for smarter decision-making.
- Build emotional connection and loyalty through gamified storytelling.
- Encourage user-generated content that extends campaign life and reach.
At Happy Harvest, a grocery run became more than a transaction, it became a story, a game, and a shared moment of joy. Because when shopping feels like an experience, everyone wins… from customers to brands.
engaging with the AR experience
Average Dwell Time
Customer Membership Programs
