Design WAH! 2025:
Explore IP-Driven Design in Augmented Reality
The inaugural Design WAH! showcase at FLAsia 2025 redefined what a design exhibition can be, merging intellectual property (IP) driven creativity with cutting-edge augmented reality (AR).
HOVARLAY demonstrated how AR can transform static physical assets into dynamic brand narratives, signaling a bold future for Singapore’s design industry.
Sector
- Nation by Design
- Design Futures
- Design Marketplace
- Design Impact
Service
- Hovarlay Insights
- Digital Experience
- Customer Engagement
The Experience
Celebrating Singapore’s Emerging Designers
Design WAH! is a curated exhibition within the FLAsia 2025, held in conjunction with Singapore Design Week. Its mission:
- Spotlight original design IPs by Singapore’s emerging designers and design students.
- Position IP designers for commercial opportunities, licensing, and collaboration.
- Bridge creativity and commerce, highlighting design IPs that are aesthetic, ownable, and market-ready.
- Provide designers cross-border exposure and a global platform to grow their IP.
The Digital Transformation Journey
Challenge
Physical events and traditional retail displays
For Design WAH!, the challenge was to turn static IP designs into living, commercially viable digital assets. Brands needed:
- App-free AR solutions integrated with printed assets
- High-intent, data-rich touchpoints
- Cost-effective, scalable deployment
HOVARLAY’s no-code AR platform answered these needs, demonstrating a new standard for experiential marketing in the MarTech space.
Strategy
No-Code Augmented Reality Platform
HOVARLAY deployed its No-Code Augmented Reality SaaS platform to convert static event assets into dynamic, app-free WebAR experiences. Key differentiators:
- Instant accessibility: Visitors scan QR codes, no app download required
- Scalability: Multiple touchpoints activated simultaneously without heavy technical resources
Data-driven insights: Engagement tracked in real-time via HOVARLAY Analytics
Outcome
Designers co-created a living, interactive ecosystem of IP
Together with HOVARLAY, these designers co-created a living, interactive ecosystem of IP, showing how partnership and technology unlock new dimensions of storytelling and engagement.
Result
The Future of IP-Driven Design and AR Experiences
Design WAH! Showcase 2025 provides a blueprint for the future of experiential design:
- Expand AR activations across more exhibits
- Foster designer-brand matchmaking and IP commercialization
- Grow the Design WAH! footprint for international exposure
Average Dwell Time
Consumers rate the designs generated both in terms of desirability and trendiness.
