Empowering Mandai & Changi Airport Group Suppliers for a Sustainable Future

At HOVARLAY, we believe that when packaging is done right, it does two things: it connects brands with people and communicates the brand’s commitment to the environment. We are proud to team up with Creativeans, an award-winning design company. Together, we provide brands with smarter, sustainable packaging solutions. This is especially important for tourist destinations like Mandai Wildlife Group and Changi Airport Group.

This strong partnership was clear at the Supplier Sustainability Day 2025, hosted by Mandai Wildlife Group and Changi Airport Group on Friday, May 16, 2025, at the Meranti Ballroom, Mandai Rainforest Resort. The event brought together numerous suppliers and innovators. Our joint presence demonstrated how good design and smart technology can support greener industries and advance sustainable packaging innovation.

We are here to inspire and empower suppliers from both Mandai Wildlife Group and Changi Airport Group on their journey toward sustainability by helping them create immersive experiences, creative campaigns, and engaging sustainable packaging strategies that are not only impactful but also environmentally responsible.

Making Packaging Smarter and Greener

The market for sustainable packaging is growing fast in Southeast Asia. This is because people want greener products, and new regulations aim to cut harm to the environment. For suppliers to Mandai Wildlife Group and Changi Airport Group, being sustainable is key. It’s a shared duty and a smart business choice.

Creativeans and HOVARLAY introduce a game changer: Smart Packaging powered by Augmented Reality (AR) technology. This innovative sustainable packaging solution enables brands to easily update marketing messages on their packaging without reprinting physical materials. By sharing engaging stories and launching fresh promotions digitally, brands significantly reduce waste and cut costs. Faster marketing updates mean suppliers gain greater agility while meeting the strict environmental standards set by their partners, delivering real value for both business and the planet.

Kimming Yap, Managing Director of Creativeans, explained this idea:
“Many suppliers feel pressure to be sustainable,” he said. “But they often don’t know how to truly add these values to their brand. This problem is clear at places like Mandai. There, sustainability is a shared duty, not just a rule. That’s where we help — we mix good stories with green ideas, help them rethink their sustainable packaging, and make their brand message clear. We build lasting value with eco-friendly ideas.”

A Real-World Example of Sustainable Packaging

Ho Nuts, a Singapore-based company, is a great example of how this works. Creativeans developed a distinctive brand identity for Ho Nuts, while HOVARLAY enhanced its sustainable packaging with digital storytelling. This allows Ho Nuts to refresh marketing messages throughout the year, sharing seasonal updates, sustainability news, and educational content, all through the same packaging.

For suppliers to Mandai Wildlife Group and Changi Airport Group, this capability is a game changer. It enables them to communicate their green initiatives directly to customers, extend product relevance, encourage brand engagement, reduce packaging waste, and create stronger customer connections in high-traffic environments.

Building Trust and Growth with Product Traceability

Beyond sustainable packaging, HOVARLAY also addresses another important need: product traceability. This is especially vital for shops at tourist destinations and airports. Customers want to know where products come from, how they are made, and whether green claims are genuine. Providing clear and trustworthy product traceability helps build confidence and strengthens the connection between brands and their customers.

With HOVARLAY, suppliers can showcase their green journey from start to finish using interactive smart labels. This digital layer transforms ordinary packaging into an engaging platform where customers can learn about a product’s history, its environmental impact, and fair production practices. For suppliers to Mandai Wildlife Group and Changi Airport Group, this is a powerful opportunity to build trust, demonstrate their commitment to sustainable packaging, and strengthen their brand reputation within these key networks.

Brian Tay, Co-founder of HOVARLAY, said:
“Today, packaging is a vital bridge between brands and customers. By embedding digital tracking and gathering customer insights directly through packaging, we empower brands to engage more meaningfully, optimise their storytelling, and enhance customer interaction. This enables smarter marketing strategies, strengthens customer trust, and turns green commitments into measurable results.”

Working Together for a Green Future

At Supplier Sustainability Day 2025, Creativeans and HOVARLAY joined forces to support suppliers of Mandai Wildlife Group and Changi Airport Group in advancing their green initiatives. With Singapore’s commitment to becoming greener by 2030 and achieving net zero by 2050, our partnership provides clear guidance and practical solutions to help suppliers align with these national goals.

Creativeans brings deep expertise in embedding sustainable practices into businesses. They conduct sustainability audits, design sustainable packaging, and strengthen green branding. This not only helps suppliers meet environmental targets but also enhances their brand image and competitiveness.

HOVARLAY complements this by transforming packaging into a dynamic digital experience. Suppliers can launch new engagement campaigns instantly, share storytelling, and track interactions, gaining valuable customer insights all without changing the physical packaging.

Together, Creativeans and HOVARLAY deliver a comprehensive sustainable packaging solution combining smart design, strategic planning, and cutting-edge technology. This empowers Mandai Wildlife Group and Changi Airport Group suppliers to reduce waste, extend packaging lifespan, and build responsible, future-ready brands.