OLOE Shake x HOVARLAY :
Revolutionizing Wellness with Immersive Packaging
OLOE is a purpose-driven food and beverage brand dedicated to enhancing the holistic well-being of both children and adults.
By prioritizing environmentally conscious ingredients and materials, OLOE is reshaping how consumers experience everyday nutrition with products that are as kind to the body as they are to the planet.
But how do you communicate a mission like this in just a few seconds, with limited space on a label?
Sector
- Food & Beverage
- Consumer Goods
- FMCG
Service
- Hovarlay Insights
- Digital Experience
- Customer Engagement
The HOVARLAY Effect
Blending wellness with interactivity, straight from your screen.
With packaging as their platform, OLOE SHAKE set out to turn functional nutrition into an immersive digital journey—engaging both kids and adults at the point of purchase.
To achieve this, we infused OLOE’s bottle design with interactive storytelling powered by HOVARLAY. The augmented reality (AR) layer unlocked:
A playful mascot guide explaining each shake’s benefits
Ingredient transparency through 3D visualizations and sourcing stories
A dynamic “Wellness Journey”, showing how the nutrients support gut health, energy, and immunity
This digital enhancement empowered OLOE to express its mission—holistic health, transparency, and sustainability—through a screen-tap experience. Each interaction turned the product into more than a shake: it became a conversation starter and a wellness guide.
The Transformation Journey
Challenge
How can a modern wellness brand stand out in a saturated functional beverage market?
OLOE SHAKE offers science-backed nutrition with a purpose-driven mission. But in a competitive space crowded with health claims and trendy packaging, OLOE needed a breakthrough way to communicate its deeper values transparency, sustainability, and holistic wellness especially to younger, digitally native consumers.
Strategy
Turning functional benefits into a fun, interactive journey.
We layered HOVARLAY’s immersive tech into OLOE’s packaging—transforming each bottle into an educational touchpoint. The AR experience highlighted the shake’s ingredients, wellness functions (gut health, immunity, energy), and eco-conscious sourcing through animated storytelling. A friendly mascot made the experience easy and enjoyable for both kids and adults.
Outcome
A purpose-driven brand that educates, engages, and elevates.
OLOE SHAKE became more than just a drink it became a conversation starter. The campaign deepened consumer trust and engagement, increasing both sales and brand recall. By merging wellness with interactivity, OLOE stood out not just on shelves but in minds.
The Impact
Blending interactivity with wellness to build meaningful connections
The results speak for themselves:
Increased consumer understanding
Deeper brand storytelling
Stronger brand loyalty
A boost in social media shares and word-of-mouth marketing
By merging HOVARLAY’s technology with OLOE SHAKE’s purpose-driven brand, we created more than a label, we created a conversation. In a market full of functional drinks, OLOE stood out not by shouting louder, but by connecting deeper.
Result
The immersive experience turned curiosity into connection, transforming nutrition into an interactive wellness journey.
The augmented reality layer brought OLOE SHAKE’s purpose to life—educating users while entertaining them. What was once a routine beverage purchase became a delightful digital discovery, where customers explored ingredient benefits, sustainability claims, and functional health insights—all in an engaging, family-friendly format.
By turning bottles into storytelling platforms, OLOE not only captured attention—it held it.
