Ho Nuts Case Studies:
Heritage Brand Meets Digital Transformation
Ho Nuts is a well-loved heritage brand known for its high-quality roasted peanuts and traditional recipes. For generations, it has been a favourite snack for many.
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Sector
- Food & Beverage
- Consumer Goods
- FCMG
Service
- Hovarlay Insights
- Digital Experience
- Customer Engagement
The Experience
Turning a snack into a farm-to-table immersive storytelling experience, right from your screen.
With packaging as their canvas, they aimed to bridge generations, telling a rich cultural story while embracing modern consumer behaviour.
To bridge this gap, we integrated augmented reality (AR) technology into Ho Nuts’ packaging, transforming an everyday snack into an interactive experience. This digital enhancement allowed the brand’s story to come to life in an engaging and accessible way, making each purchase more than just a simple transaction.
The Digital Transformation Journey
Challenge
How might a heritage snack brand stay relevant in a digital-first world?
Ho Nuts is a well-loved brand with a long tradition of quality roasted peanuts and recipes passed down for generations. But to stay top of mind, it needed a fresh way to connect with today’s consumers especially younger audiences.
Strategy
Blending storytelling with immersive technology.
We created a digital layer that brought the brand’s origin story to life. Highlighting its rich history, roasting process, and journey from farm to table. Interactive moments revealed behind-the-scenes details while drawing users into a playful, nostalgic experience.
Outcome
A revitalized brand that bridges tradition and digital innovation.
The result was a deeper emotional connection with consumers, who engaged with Ho Nuts not just as a snack, but as a story. The campaign strengthened brand recall, relevance, and consumer loyalty.
The Impact
Blending augmented reality storytelling with heritage to create lasting emotional connection
The results speak for themselves:
Increased customer interaction and engagement rates
Enhanced brand storytelling that resonates with both loyal and new consumers
A boost in social media shares and word-of-mouth marketing
Strengthened brand loyalty, turning casual buyers into passionate Ho Nuts enthusiasts
By embracing digital innovation while preserving its heritage, Ho Nuts has reinforced its presence in the modern market. The brand’s journey proves that even the most traditional products can evolve, staying relevant in an ever-changing consumer landscape.
The Result
The immersive experience turned attention into action, bridging tradition and technology to drive engagement and connection.
The immersive experience turned curiosity into measurable engagement. By combining traditional storytelling with augmented reality, Ho Nuts successfully reimagined how consumers interact with a heritage brand. What was once a simple snack purchase became a meaningful and memorable journey, where users explored the brand’s history, discovered cultural nuances, and engaged with playful digital layers.
Reducing the back and forth of the design process by increasing speed of decision making.
Users stayed on the experience longer, showing strong interest and interaction.
Consumers rate the designs generated both in terms of desirability and trendiness.
