35 Augmented Reality Product Packaging Statistics You Should Know in 2025

The fusion of augmented reality (AR) with product packaging is revolutionising how consumers interact with brands. From providing immersive storytelling to enhancing user experiences, AR packaging is becoming a must-have innovation for businesses aiming to stand out. Below are 35 statistics highlighting the growing significance and impact of augmented reality product packaging in 2025.

The Growth of AR in Packaging

1. Global AR Market Growth: The global AR market is projected to grow from USD 31.97 billion in 2022 to USD 88.4 billion by 2026, at a compound annual growth rate (CAGR) of 31.5%. (MarketsandMarkets)
2. AR in Manufacturing: The AR manufacturing segment is expected to double in value between 2025 and 2030, reaching approximately USD 90 billion to USD 110 billion by 2030. (Exploding Topics)
3. Consumer Engagement: Studies indicate that AR experiences lead to 70% more memory encoding compared to traditional static ads, enhancing brand recall. (Illumin)
4. E-commerce Integration: By 2025, the integration of AR in e-commerce is expected to be a significant trend, enriching the online shopping experience and influencing purchasing decisions. (AdMetrics)
5. AR Advertising Revenue: Mobile AR advertising revenues worldwide are expected to grow to USD 39.81 billion by 2027, reflecting the increasing adoption of AR in marketing strategies. (Illumin)
6. Consumer Preference: A recent study found that 63% of consumers believe AR enhances their shopping experience, indicating a growing preference for interactive packaging. (Street Insider)
7. Market Valuation: The augmented reality market was valued at USD 32.48 billion in 2024 and is projected to reach USD 164.15 billion by the end of 2030, showcasing significant growth potential. (Virtue Market Research)
8. AR in Agriculture: The AR agriculture market is valued at more than USD 500,000, with North America and Europe being the largest contributors. (Exploding Topics)
9. AR Glasses Revenue: Between 2023 and 2026, AR glasses revenue is predicted to increase by over five times, indicating a surge in wearable AR technology adoption. (Exploding Topics)
10. AR in Offices: The value of AR in office environments is expected to increase up to tenfold between 2025 and 2030, reaching between USD 30 billion and USD 100 billion. (Exploding Topics)

Enhancing Consumer Experiences

11. 63% of consumers find AR packaging more memorable than static designs.
12. AR packaging campaigns see a 45% increase in social media shares compared to non-AR campaigns. (SocialMediaToday)
13. 48% of shoppers are more likely to buy from brands offering AR experiences on packaging. (Think with Google)
14. Personalised AR packaging increases purchase intent by 32%. (Statista)
15. AR-enabled tutorials on packaging can boost product usage rates by 22%. (Packaging Digest)
16. 77% of Gen Z consumers prefer brands that offer interactive packaging. (McKinsey)
17. AR packaging helps reduce product returns by 23%, especially in e-commerce. (Shopify)
18. 60% of consumers are willing to share AR experiences on social media, increasing organic reach. (Sprout Social)
19. AR packaging for food products can increase trust in product quality by 35%. (FoodNavigator)
20. 50% of consumers feel more connected to brands offering AR-based storytelling through packaging. (Adweek)

Industry-Specific Applications

21. AR in Healthcare: By 2030, the value of AR in hospitals could hit USD 90 billion, highlighting its growing importance in the medical field. (Exploding Topics)
22. AR in Vehicles: The AR vehicle space is projected to double in value between 2025 and 2030, reaching up to USD 7 billion. (Exploding Topics)
23. AR in Retail: The adoption of AR in retail and e-commerce sectors is increasing due to COVID-19, driving demand for AR solutions. (MarketsandMarkets)
24. AR packaging in the retail sector is projected to reduce in-store shelf clutter by 19%. (Retail Dive)
25. AR Packaging Market Growth: The augmented reality packaging market is expected to reach USD 102.75 billion by 2031, indicating significant growth in this sector. (Street Insider)
26. Consumer Interaction: Research suggests that phone-based AR experiences can help drive sales, particularly for smaller brands with a more narrow audience. (Packaging Dive)
27. AR in Advertising: 90% of brands found that campaigns combining traditional marketing with AR saw nearly three times the brand lift and cost 59% less on average. (Illumin)
28. AR Market in Asia-Pacific: The AR market in the Asia-Pacific region is projected to grow at the highest CAGR during the forecast period, driven by the flourishing manufacturing sector in countries like China and Japan. (MarketsandMarkets)
29. AR in Consumer Applications: The consumer application segment is expected to hold a significant share of the AR market, driven by the growing penetration of AR software and its compatibility with existing hardware. (MarketsandMarkets)
30. AR Hardware Segment Growth: The hardware segment of the AR market is expected to witness the highest CAGR of 60.4% between 2023 and 2026. (MarketsandMarkets)
31. AR in Enterprises: The enterprise sector, particularly manufacturing, is expected to register significant growth in AR adoption, contributing to the overall market expansion. (MarketsandMarkets)
32. AR in Gaming: The gaming industry has witnessed significant growth, contributing to the increased demand for AR technology, particularly in the Asia-Pacific region. (MarketsandMarkets)
33. AR in Education: The education sector is increasingly adopting AR for interactive learning experiences, contributing to market growth. (MarketsandMarkets)
34. AR in Real Estate: The real estate industry is utilising AR to offer virtual property tours, enhancing customer engagement and decision-making. (MarketsandMarkets)
35. AR in Tourism: The tourism sector is adopting AR to provide virtual tours and enriched travel experiences, attracting tech-savvy travellers.

Conclusion: The Power of AR in Packaging

These statistics underline the transformative potential of augmented reality product packaging. By blending immersive storytelling and functional interactivity, AR packaging offers brands a dynamic way to engage audiences, build loyalty, and drive sales.

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